The use of gender neutral/ inclusive apps and digital media in a local primary school classroom to empower and engage children from diverse backgrounds or with special needs
News values: Human interest, currency/timeliness, proximity
Target audience: parents, teachers, schools, education, technology and childhood development, local residents
Article published in print newspaper and online. Includes photo and video content
Sources would include teachers, principals, student support staff, childhood development experts, individual children and their parents. App developers could be contacted for comment.
- Use of a website as a collaborative page for people to share their childhood experiences with gendered games and encounters with discrimination or stereotypes.
- Space where people can contribute their ideas, opinions and experiences regarding gender diversity in children’s games.
- Collaborative space where all parties can contribute to each other’s ideas and provide comment/feedback
- Campaign funded by government together with Play Unlimited and the Australian Council on Children and the Media
- Interactive bus/tram shelters – shareable images and hashtag
- Snapchat geofilters, lenses and Discover
Let Toys be Toys Good Practice Award – “recognises toy retailers and booksellers who are marketing inclusively to all children, without ‘boy’ and ‘girl’ labels or colour-coded signage”
- Media release detailing the credentials and importance of the award
- Development of social media
- Facebook page
- Target parent blogs and forums
- Launch of another award for manufacturers/producers of gender neutral children’s toys/apps